Kapre Filipino Grill is a new takeaway shop in Christchurch focusing on Authentic Filipino street food. I wanted to develop a brand that could encourage new people to try the food while still attracting loyal customers that already know the food. The brand name references Kapre, a mythical creature in Filipino culture that is found in trees deep in the forest smoking a cigar. The logo design took cues from this myth as well as Filipino architecture to create a unique look for the store. The brand included reference photography of food, street markets and the Filipino jungle to give new customers a quick overview of what to expect.