Bridget was a fresh UC marketing graduate looking to make an impact when looking for work in the competitive job market. As a marketing graduate, Bridget had a clear idea of the approach she wanted to take as well as having a strong sense of style. We determined that the best strategy for her was to convey a strong feeling of confidence and professionalism. We wanted to show that she had the knowledge, cunning and style of an experienced marketer rolled into a new graduate.
The resulting pink marble pattern, elegant monogram and organised layout design gave her potential employers a good overview of who Bridget is and her commitment to good marketing. The identity was used on business cards, resumes, social media and email signatures to great effect.